Search Engine Optimization and Conversion Rate Optimization

SEO is not only about keywords, internal links, 1seonewyorkcity.com | New York City and website architecture, but also about how the content works across platforms and whether it is accessible to disabled users. With the growing body of data that search engines collect, SEO is now more complex and involves more factors than ever before. In fact, Google has become so good at finding web pages that it can pick them up 95% of the time. To be successful at SEO, it is essential to understand how search engines operate and the principles that guide their decisions.

Both organic and paid search have a common goal, which is to generate traffic. However, generating traffic requires more than just a good number of links; it also has to be able to convert that traffic. Successful search marketers understand that traffic isn’t enough. Understanding how your visitors behave is essential to maximizing their conversions. Thankfully, conversion rate optimization has become easier to do than ever with software like Optimizely. This tool features an easy-to-use visual editor that allows you to make changes to your site without writing a single line of code.

The most effective search engine optimization techniques are adapted to the dominant search engines in your target market. In the US, for instance, Google represents 75% of all searches, and it remains the dominant search engine worldwide. In 2006, Google had a market share of 85-90% in Germany and nearly 90% in the UK. Hundreds of SEO firms sprang up in the US and Europe in this time, but Google remains the undisputed heavyweight.