A solid dentist marketing strategy can help you attract and retain patients, boost revenue, and establish your practice as a leader in your field. In this article, we cover strategies for digital/online marketing (like website SEO, social media, and targeted advertising), patient-centered marketing (like referral programs and online reviews) and traditional marketing channels (like billboards and local events).Read more:bestresultsdentalmarketing.com

Establish a Dental Brand with an Attractive New Patient Offer

A well-crafted offer is a critical part of your dental marketing strategy. The best offers don’t just drive traffic to your website; they also entice visitors to book an appointment, either on your website or over the phone. Whether it’s a free cleaning or whitening or a low-cost dental exam, the key is to create an offer that’s appealing enough to overcome potential patient objections.

An Online Visibility Boost

Local SEO is the most important aspect of any dental marketing strategy, helping you rank higher in search results and grab the attention of prospective patients. In addition, you should have a plan in place to claim your Google My Business listings and encourage positive reviews from past customers.

In addition to maintaining your website and social media, you should also consider using text messaging to connect with your patients. This is a convenient and efficient way to schedule appointments, send appointment reminders, and collect payments. For example, some practices allow their staff to text prospective patients directly from their office number so they can reach them even when the office is closed.