Lavanderia is a laundry and cleaning company that offers a variety of services to its customers in Brazil. The company uses high-tech equipment to clean and sanitize clothes, bedding, and towels. It also provides pick-up and delivery services for its clients. The company is popular among Brazilians for its affordable pricing and efficient service.

The average Brazilian household does three to five loads of laundry each week. This can take between four and five hours from start to finish – a significant amount of time for people with busy schedules. This is one reason why dry washing is becoming increasingly popular in Brazil.

The Eco-Friendly Choice: Exploring Dry Wash in Brazil

It is a fast and affordable way to clean clothes. Moreover, Dry Wash is environmentally friendly, as it only uses detergents that do not contain hydroxides, which cause the loss of protein from fabrics. In addition, Dry Wash uses thioglycolate which is a safe alternative to formaldehyde.

The research used a mix of in-context interviews, observation, and household tours to understand laundry behaviours. The results showed that users of washing machines need to be guided towards sustainable behaviors throughout the use phase. This can be achieved by giving them control over the machine so that they can adapt the process to suit their needs and reduce resource consumption. For example, in India and Brazil, participants could adjust the temperature of the water in the washing machine. This allowed them to control how much water and energy they consumed, whereas in the UK, they simply pressed a button.